Engagement rate calculator
Enter a post's numbers and get both rates that matter — by followers and by reach. Everything is calculated in your browser; nothing is sent anywhere.
By followers
5.27%
527 interactions ÷ 10,000 followers. The number brands usually ask for.
By reach
—
Add reach or impressions to calculate this.
Roughly what to expect
Broad ranges for engagement by followers. Treat them as orientation, not a target — they shift with account size, niche and whatever the algorithm did last month, and a smaller account will usually beat a larger one on this metric.
| Platform | Typical range |
|---|---|
| 1–3%you're above this | |
| TikTok | 3–9%you're above this |
| X (Twitter) | 0.5–1.5%you're above this |
| 2–5%you're above this | |
| YouTube | 1–5%you're above this |
| 0.5–1.5%you're above this |
Which number should you quote?
By followers is the standard for media kits and brand deals, because it is the one everybody can verify from the outside. By reach is the honest measure of whether a post worked, since it excludes the followers who never saw it — which on most platforms is the majority of them. Quote the first, optimise the second.
Keeping the posts that actually performed
Studying what works means keeping examples. SocialClipper saves whole posts — text, images, video — from X, Instagram, TikTok, Reddit, YouTube and LinkedIn into one searchable library, so a deleted post is still there when you want to study it. Free for your first 50 posts.