How to Collect Testimonials from LinkedIn Posts and Comments

For B2B, LinkedIn produces better social proof than anywhere else: real names, real companies, real job titles, written by someone with a professional reputation attached to the opinion. It is also the platform that makes it hardest to keep anything.

Why LinkedIn is the awkward one

• Saved posts are a dead end. No folders, no tags, no export, and search over them is unreliable.
• Comments are worse than posts. Some of the best praise is a comment three levels into a thread, and LinkedIn gives you no way at all to save a comment.
• Reach is a lottery. A post mentioning you may never appear in your feed. By the time someone tells you about it, it is unfindable.
• Embeds are unreliable. LinkedIn's embed works for some post types and not others, and a deleted or restricted post leaves an empty box on your page.

Finding the praise in the first place

Search your own name and your product's name on LinkedIn, sorted by recent, every couple of weeks. Tedious and effective.

Check your notifications properly. Mentions get buried under reaction noise; filter to mentions and read them rather than clearing the badge.

Set a Google Alert for your product name — some LinkedIn posts are publicly indexed and surface there before you see them in-app.

Ask your team. Someone in sales or support has seen a post you have not and assumed you already knew.

Capture it the moment you find it

The window is now. Not when you redesign the landing page, not when you get round to a testimonials page — now, while the post is in front of you.

What to keep, at minimum: the full text, the author's name and title, the company, the profile picture, the date, and the URL. Screenshots capture the look but not the text, so they cannot be searched, cannot be made accessible, and are invisible to search engines when you publish them.

SocialClipper's extension clips a LinkedIn post, including the author details, with one click, into a library in your own browser. Tag it testimonial and it is findable in a second, months later. More on the mechanics in saving LinkedIn posts.

Permission, honestly

A public post is public, and quoting it with attribution and a link is normal practice. Even so:

• Ask before featuring it prominently. A comment on the post or a short DM takes a minute. People almost always say yes, and they often share your page afterwards, which is worth more than the quote.
• Never edit the meaning. Trimming for length is fine. Removing a qualifier is not.
• Always attribute, always link. An unlinked quote reads as invented, and a reader who cannot verify it discounts it.
• Remove it when asked. Immediately, without negotiating.

Publishing it without the embed problem

A LinkedIn embed renders from LinkedIn. If the author deletes the post, changes their privacy, or leaves the platform, your page shows a gap — and iframe content is not read by search engines, so the quote contributes nothing to your page's own relevance.

Publishing a tag as a wall of love avoids both: the posts are stored as your copies, rendered as real text in your page, and one line of HTML embeds the wall. A deleted original does not change what visitors see.

There is more on the trade-offs, including when a native embed is still the better choice, in embedding social testimonials.